We started this project with a consultation about what the brand stood for and what the goal was to achieve. Using this feedback we created a striking brand identity that matched the scope and ambition of the business to bring a fresh approach to this niche industry.
Once the brand was finalised, we progressed with building a website that stood out against the competitors while offering readily available information to contractors and businesses looking for a helical pier installer in the South East Queensland region.
We created a easy to use free quoting form that allowed the user to upload their plans and information so a quicker, more accurate quote can be generated and work can commence sooner.
To really hit the market hard and fast, we implemented a marketing strategy identifying search engines as the primary lead generator and as such pushed the marketing campaign to PPC display ads for maximum lead generation and return on investment.